Website Retargeting
from Social Co. Advertising
Recapture Interest, and Regain Lost Customers
According to the statistics, websites can convert only 2 to 5 percent of their visitors on their first visit. But you cannot afford to lose the other 95 percent of visitors who had shown an interest in your offerings and may have also interacted with you on your website. They are the people who would be most likely to convert if you can regain their interest.
Our website retargeting service enables you to reach out to your lost and existing customers as they browse the Web, reestablishing or formulating that connection with customers with repeated ads, and in a dignified manner compelling them to return to your website.
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Dynamic Retargeting: Show Customized and Relevant Ads
If you consider the numbers, relevant retargeting ads that appeal to the interests of your existing and potential customers have two times more click-through rates and attract more than five times more conversions. Our site retargeting strategy focuses on delivering ads based on customer behavior on your website—the pages they visit and the products/services they look at.
Ads Tailored to Customer Behavior
We keep track of customer behavior on your website to determine their specific interests. We then create customized ads that contain information that is of interest to your customers. For instance, if your customer had left your site while browsing a particular product, we show ads that feature that product. If you are a B2C company, our repeated ads will act as reminders and help you establish yourself as a presence in the consumer’s minds.
Our retargeting ads help B2B companies create a distinct brand image in the minds of their business partners. For instance, we show ads that include information about the pricing advantages of your offerings or the range of your services vis-à-vis your competitors to someone who had been browsing these pages on your website.
The repeated ads help establish a larger Web presence and thereby can increase authority and credibility in the industry. This perception makes your ads more convincing and influential. Our ads also reach out to your existing customers with information about products or services related to the ones they have bought from you in the past. These ads thus help you up-sell and cross-sell to a focused target audience.
Improve Conversion Rates and Increase Advertising ROI
Our site retargeting strategy offers powerful optimization that increases your advertising ROI by improving conversion rates. We reach out to those individuals who have demonstrated an interest in your offerings and remind them of your offerings with our ads. Repeated exposure to these ads keeps you uppermost in their minds so that they feel compelled to visit your site to complete a purchase or whenever a need arises. This increases conversion rates and boosts the efficacy of your existing online marketing campaign.
Full-Service Retargeting Marketing Solution
Our effective website retargeting campaign is a comprehensive solution. We design a retargeting strategy after carefully analyzing audience behavior on your website, create relevant, customized, and optimized ads that will interest both your existing and lost customers, establish your brand image and niche appeal, and compel customers to return to your site. Our ads have the optimum effect because they reach out to high-quality and focused leads that can be easily converted and then turned into loyal customers.
Our website retargeting campaign enables you to recapture the interest of your silent audience and also reach out to customers who had interacted with you in the past to remind them of your offerings and perhaps convince them to open up their wallet this time around. By optimizing our retargeting ads, we enhance the efficacy of your existing online marketing solutions and increase the returns on your advertising spending. Get in touch with us today so that we can discuss your business aspirations and marketing objectives.